# 2.1 Define the Vision and Future Experience

Define the future vision
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This 15 minute warm up activity helps teams define a clear future vision for the service that will guide ideation and to-be mapping.

<figure><img src="https://content.gitbook.com/content/YWL2CeaBio19sCOjxuQr/blobs/n8mkGPv0bIIacCMGvfUi/Future%20vision.png" alt=""><figcaption></figcaption></figure>

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<summary><strong>How to do it</strong></summary>

In groups, describe what the future service should look and feel like.

**Ask groups to answer these questions:**\
What is the future service?\
How does it help users?\
What are the most important qualities or features?

They can write short statements, use post-it notes or sketch a simple illustration.

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<summary><strong>Outputs</strong></summary>

* [ ] One future vision per group (written or sketched).
* [ ] A clear reference point for ideation and to-be mapping.

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