1 Understanding the Current Service (As-Is)
Before you start the As-Is phase
Before you start, check you have:
Skills required for the As-Is Phase
Product management
Identify assumptions related to the product’s success.
Delivery management
Manage delivery risks related to timelines or dependencies.
User research
Validate assumptions through testing and research.
Service design or business analysis
Research internal processes and create prototypes for the high-level, to-be user journey.
Technology
Identify technical risks and constraints, and guide technical choices.
Criteria for success in the As-Is Phase
This phase focuses on building a shared understanding of the problem space before moving to solutions. The criteria below describe what teams should have achieved, along with examples of evidence that indicate readiness to progress.
Map the as-is service
End-to-end user journey maps (required)
Technical, legal, organisational, and resource constraints are identified and understood
Discovering and note down the relevant legislation in the journey map or another document.
Model the domain
A list or visual of key domain concepts (e.g. application, approval, status)
A simple service glossary or dictionary
A rough domain diagram
Understand users and challenges
User needs statements
Lightweight personas
Accessibility needs and barriers for diverse users are understood
Interview notes, observations, or summaries
Documented challenges faced by users, frontline staff and back-office teams
Analyse research data
Themed insights or findings
Problem statements or “what we learned” summaries
Prioritise next steps
Prioritised opportunities or focus areas
What to explore and not to explore next
An initial action plan, such as:
quick wins
candidate pilots
areas needing further discovery or feasibility work
Initial KPIs are baselined using Discovery Insights
Moving to the next phase
Discovery is complete when the team has enough shared understanding to decide what to explore next. Before moving into the to-be stage, teams should take a moment to reflect on what they have learned and agree:
which problems or opportunities are most important to explore next
which parts of the service are understood enough to move into end-to-end journey exploration
where confidence is lower and further discovery, research, or testing is needed
If the criteria above have been met and supporting evidence is in place, teams can make an informed decision to:
proceed to the to-be phase to explore solutions
continue Discovery to further explore options or reduce uncertainty
end the work if there is no viable way forward
This decision should be based on confidence and learning, not on pressure to progress.
Run an As-Is workshop
Introduction & framing
60 minutes
Set the objectives
Recap the service
Discuss the definition of end-to-end services
Emphasise why we take a user-centred approach to build empathy
Service owner, delivery lead, policy or programme representatives, all participants
Map the As-is
3 hours
Agree service scope and boundaries. Map the current service end-to-end including online and offline steps.
Break into groups to focus on multiple journeys or divide complex journeys. Capture any known relevant legislation either as a row in the map or as another document.
Frontline staff, back-office staff, delivery team, policy representatives, user advocates or proxies
Model the domain
60 minutes
Identify key domain concepts. Clarify roles and responsibilities. Create a shared glossary or service dictionary. Surface unclear ownership and differing interpretations across teams.
Delivery team, subject matter experts, representatives from involved organisations
Understand users and challenges
30 minutes
Using the journey maps to identify actors involved create simple personas to keep in mind through the rest of the design activities
Frontline staff, back-office staff, delivery team, policy representatives, user advocates or proxies
Analyse findings
(The facilitator can do this async during a break or before the next session) 30 minutes
Cluster insights from mapping and user work. Identify themes and patterns. Draft problem statements or opportunity areas. Record risks, assumptions, and gaps in knowledge.
Delivery team, facilitator, service owner
Prioritise next steps
(This can be moved to the start of the next day) 60 minutes
Prioritise quick wins, near-term improvements, and longer-term changes. Agree what to explore next and what not to pursue yet.
Service owner, delivery lead, policy or programme representatives, technical lead if available
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