# Launching the Service The service is ready to be launched in a production environment once the functional prototype is tested and QA steps are followed. Migration process is dependent on the sandbox used to develop, test and iterate the service.

Lauch page for Aarogya Setu in India, 2020 (Covid-19 response)

{% tabs %} {% tab title="Activities / Resources" %} * Release the newly digitized service on the country's production environment. * Plan and identify material to be added to the assisted digital strategy and implementation plan for training users and public servants in the use of service. Consider the example of [UK Government approach to assisted digital service](https://www.gov.uk/government/publications/government-approach-to-assisted-digital/government-approach-to-assisted-digital) * Prepare strategy and carry out awareness-building activities on the use of the digital service and its functionalities to enable users and public servants best utilize it. Following are examples of awareness-building activities: * [Birth certificate in Mexico](https://www.gob.mx/actas) * [Digital driver licensing in UK](https://www.gov.uk/government/news/dvla-launches-new-campaign-to-help-move-customers-online) * [Arogya Setu App in India](https://www.mygov.in/aarogya-setu-app/) * Train public servants on the use of service and on regulations that frame the newly launched service. * Prepare a cutover plan that includes a minute-by-minute launch, stabilization, and monitoring plan. Consider the example of [Uk Cutover, Go Live, Adoption, Early Live Support, Floorwalking, and at the elbow support](https://www.digitalmarketplace.service.gov.uk/g-cloud/services/925766262378996) * Prepare service performance dashboard. Consider the example of [Gov.uk measuring success](https://www.gov.uk/service-manual/measuring-success). * Set up a robust support infrastructure to assist users and public servants adapt to the new service. For example, setting up user support hotlines, forums, newsletters, FAQ pages, and more. * Iterate and improve the service based on user feedback and [service performance](https://www.gov.uk/service-manual/measuring-success). For example: Increase infrastructure if the service has a higher demand than expected, adjust infographics and information sheets to better clarify user questions, and guide them in using the service to its best potential. {% endtab %} {% tab title="Responsibilites" %} Who does what: * [Service Owner ](https://specs.govstack.global/implementation-playbook/strategy-and-management/strengthen-transformation-capabilities/digital-team-composition/user-profiles-taxonomy#service-owner)- Lead the successful operation and continuous improvement of the service * [Service designers](https://specs.govstack.global/implementation-playbook/strategy-and-management/strengthen-transformation-capabilities/digital-team-composition/user-profiles-taxonomy#service-designer)/ Design lead – Incorporate user feedback where applicable * [Communications manager](https://govstack.gitbook.io/implementation-playbook/govstack-implementation-playbook/annex/govstack-user-profiles-taxonomy#communication-manager) - develops communications strategy for the launch of the service * [IT operation](https://specs.govstack.global/implementation-playbook/strategy-and-management/strengthen-transformation-capabilities/digital-team-composition/user-profiles-taxonomy#back-end-developers) - Manage the launch and maintain the service {% endtab %} {% tab title="Deliverables" %} * Cutover plan * Launch of functional service in the production environment * Awareness campaign * Service Dashboard {% endtab %} {% endtabs %}