# Launching the Service
The service is ready to be launched in a production environment once the functional prototype is tested and QA steps are followed. Migration process is dependent on the sandbox used to develop, test and iterate the service.
{% tabs %}
{% tab title="Activities / Resources" %}
* Release the newly digitized service on the country's production environment.
* Plan and identify material to be added to the assisted digital strategy and implementation plan for training users and public servants in the use of service. Consider the example of [UK Government approach to assisted digital service](https://www.gov.uk/government/publications/government-approach-to-assisted-digital/government-approach-to-assisted-digital)
* Prepare strategy and carry out awareness-building activities on the use of the digital service and its functionalities to enable users and public servants best utilize it. Following are examples of awareness-building activities:
* [Birth certificate in Mexico](https://www.gob.mx/actas)
* [Digital driver licensing in UK](https://www.gov.uk/government/news/dvla-launches-new-campaign-to-help-move-customers-online)
* [Arogya Setu App in India](https://www.mygov.in/aarogya-setu-app/)
* Train public servants on the use of service and on regulations that frame the newly launched service.
* Prepare a cutover plan that includes a minute-by-minute launch, stabilization, and monitoring plan. Consider the example of [Uk Cutover, Go Live, Adoption, Early Live Support, Floorwalking, and at the elbow support](https://www.digitalmarketplace.service.gov.uk/g-cloud/services/925766262378996)
* Prepare service performance dashboard. Consider the example of [Gov.uk measuring success](https://www.gov.uk/service-manual/measuring-success).
* Set up a robust support infrastructure to assist users and public servants adapt to the new service. For example, setting up user support hotlines, forums, newsletters, FAQ pages, and more.
* Iterate and improve the service based on user feedback and [service performance](https://www.gov.uk/service-manual/measuring-success). For example: Increase infrastructure if the service has a higher demand than expected, adjust infographics and information sheets to better clarify user questions, and guide them in using the service to its best potential.
{% endtab %}
{% tab title="Responsibilites" %}
Who does what:
* [Service Owner ](https://specs.govstack.global/implementation-playbook/development/strategy-and-management/strengthen-transformation-capabilities/digital-team-composition/user-profiles-taxonomy#service-owner)- Lead the successful operation and continuous improvement of the service
* [Service designers](https://specs.govstack.global/implementation-playbook/development/strategy-and-management/strengthen-transformation-capabilities/digital-team-composition/user-profiles-taxonomy#service-designer)/ Design lead – Incorporate user feedback where applicable
* [Communications manager](https://govstack.gitbook.io/implementation-playbook/govstack-implementation-playbook/annex/govstack-user-profiles-taxonomy#communication-manager) - develops communications strategy for the launch of the service
* [IT operation](https://specs.govstack.global/implementation-playbook/development/strategy-and-management/strengthen-transformation-capabilities/digital-team-composition/user-profiles-taxonomy#back-end-developers) - Manage the launch and maintain the service
{% endtab %}
{% tab title="Deliverables" %}
* Cutover plan
* Launch of functional service in the production environment
* Awareness campaign
* Service Dashboard
{% endtab %}
{% endtabs %}
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