2.1 Define the Vision and Future Experience
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This 15 minute warm up activity helps teams define a clear future vision for the service that will guide ideation and to-be mapping.

In groups, describe what the future service should look and feel like.
Ask groups to answer these questions: What is the future service? How does it help users? What are the most important qualities or features?
They can write short statements, use post-it notes or sketch a simple illustration.
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